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The reputation of Public Relations

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

In popular culture — films, television, and novels — Western PR people tend to be portrayed in two contrasting ways: as young, frivolous, and almost always female — and working in marketing Public Relations (MPR); and as more senior, serious, and sinister — spin doctors (usually male) playing for big stakes in the world of politics or big corporations. The former stereotype is better known and is associated with international television hits such as Sex and the City (whose PR “star,” Samantha Jones, now features in a film of the same name) and Absolutely Fabulous as well as films such as Sliding Doors and Bridget Jones’ Diary.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "The reputation of Public Relations," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 35-38, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_6
    DOI: 10.1057/9780230594845_6
    as

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