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Factors influencing growth

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

It’s clear that the growing demand for Public Relations (PR) will ensure that the PR industry continues to grow in most parts of the New Europe as PR becomes axiomatic for any sizeable organization. PR is no longer just an exotic import, but is growing naturally. However, developing a new business discipline imposes its own demands. We have outlined some below.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "Factors influencing growth," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 219-228, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_30
    DOI: 10.1057/9780230594845_30
    as

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