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Harry Potter’s Global Business and Personal Impact

In: Harry Potter

Author

Listed:
  • Susan Gunelius

Abstract

The global success of J.K. Rowling’s Harry Potter series and Warner Bros’ corresponding movies has had far-reaching effects across the business world. While one might initially think of businesses that were directly involved in manufacturing the Harry Potter books and movies as clear beneficiaries of the brand’s success, the impact of Harry Potter reaches well beyond the publishers and movie studio. Beginning with J.K. Rowling and the Christopher Little Literary Agency, the Harry Potter brand has gone on to touch large and small companies across the globe.

Suggested Citation

  • Susan Gunelius, 2008. "Harry Potter’s Global Business and Personal Impact," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 117-125, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59410-4_11
    DOI: 10.1057/9780230594104_11
    as

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