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Effective brand experience design

In: Wonder Woman

Author

Listed:
  • Iain Ellwood
  • Sheila Shekar

Abstract

Making women feel good is the key to them enjoying and loving your brand. As we have seen throughout this book, women value feelings and emotions more than men. This chapter defines the most effective way to make women feel good about your brand. It identifies the key tools that can be used to create enhanced brand experiences that are more appropriate for women customers. Women have a more holistic understanding of the world than men and this means that brands need to have a multidimensional approach to satisfying their needs and making them feel good.

Suggested Citation

  • Iain Ellwood & Sheila Shekar, 2008. "Effective brand experience design," Palgrave Macmillan Books, in: Wonder Woman, chapter 8, pages 167-191, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59403-6_9
    DOI: 10.1057/9780230594036_9
    as

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