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Baby Boomer women

In: Wonder Woman

Author

Listed:
  • Iain Ellwood
  • Sheila Shekar

Abstract

Baby Boomer women exhibit specific secondary characteristics in addition to the primary characteristics that allwomen possess. Baby Boomerwomen are young at heart. They grew up in a time of growth and optimism. They have few debts or regrets and want to continue living their lives to the full. They are fit and active and want to avoid the decline that they witnessed in their parents.

Suggested Citation

  • Iain Ellwood & Sheila Shekar, 2008. "Baby Boomer women," Palgrave Macmillan Books, in: Wonder Woman, chapter 6, pages 127-141, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59403-6_7
    DOI: 10.1057/9780230594036_7
    as

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