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Creating the personification of BMW Group design

In: Creativity: Unconventional Wisdom from 20 Accomplished Minds

Author

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  • Chris Bangle

Abstract

Chris Bangle is BMW Group chief of design and has been credited with the achievement of making BMWs stand out from the pack. Within the BMW Group, he is responsible for design within all brands, BMW, MINI and Rolls-Royce. He began his career at Opel, and then moved to Fiat, where he became chief designer of Fiat Centro Stile. He joined BMW in 1992, their first American chief of design. To many, the styling for BMW represents a move into the future for what had been considered stolidly conservative cars and, among BMW fans, there has been a vocal debate concerning this change of style.

Suggested Citation

  • Chris Bangle, 2007. "Creating the personification of BMW Group design," Palgrave Macmillan Books, in: Herbert Meyers & Richard Gerstman (ed.), Creativity: Unconventional Wisdom from 20 Accomplished Minds, pages 156-169, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59272-8_14
    DOI: 10.1057/9780230592728_14
    as

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