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New Product Development Success Factors

In: Performance Measurement of New Product Development Teams

Author

Listed:
  • Magdy G. Abdel-Kader

    (Brunel University)

  • Erin Yu-Ching Lin

    (PricewaterhouseCoopers)

Abstract

In this chapter we review recent literature related to the success factors of outputs of NPD project teams and performance measurements of project teams in Taiwan’s high-technology sector. The literature shows that considerable previous research exists in the area of new product success/failure. However, there is no agreement among scholars on the degree of importance and the influence of these factors on the success/ failure of new products.

Suggested Citation

  • Magdy G. Abdel-Kader & Erin Yu-Ching Lin, 2009. "New Product Development Success Factors," Palgrave Macmillan Books, in: Performance Measurement of New Product Development Teams, chapter 2, pages 20-41, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58427-3_2
    DOI: 10.1057/9780230584273_2
    as

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