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Web 2.0 and the new millennium: innovative ways for new trends

In: Wine Brands

Author

Listed:
  • Evelyne Resnick

Abstract

‘We don’t believe that five guys sitting in a room should be able to know the right answers compared to the hundreds of people who are out there. We want to hear people’s comments.’ This statement was made by Kevin Kells, Development Director of consumer packaged goods at Google, to wine industry executives during the Sixteenth Annual Wine Industry Financial Symposium held in Napa Valley on September 18, 2007.

Suggested Citation

  • Evelyne Resnick, 2008. "Web 2.0 and the new millennium: innovative ways for new trends," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 128-155, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58373-3_7
    DOI: 10.1057/9780230583733_7
    as

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