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Portrait of a man as a traditional consumer

In: Wine Brands

Author

Listed:
  • Evelyne Resnick

Abstract

November 15, 2007, 12:01 AM, France. Millions of cases of Beaujolais Nouveau (the new Beaujolais wine, first of the year) are trucked out of a little French village to go across the world. In the United States, in the United Kingdom, in Japan, millions of wine drinkers are expecting the arrival of this easy-drinking wine and are ready to celebrate. All over the world, cafés, wine bars and restaurants have special evenings to enjoy the event and people rejoice — as a pre-Christmas celebration.

Suggested Citation

  • Evelyne Resnick, 2008. "Portrait of a man as a traditional consumer," Palgrave Macmillan Books, in: Wine Brands, chapter 0, pages 7-35, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58373-3_2
    DOI: 10.1057/9780230583733_2
    as

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