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Press releases

In: Public Relations for Asia

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

Press releases, media releases and press notices (they are just different words for the same thing) remain one of the cornerstones of media relations work. They are a well-established and recognized way by which organizations put across news and views to the media, and as such are usually expected by journalists when an important announcement is made. They have several advantages.

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "Press releases," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 153-157, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58345-0_21
    DOI: 10.1057/9780230583450_21
    as

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