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Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City

In: Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Author

Listed:
  • Robyn Stokes

Abstract

This paper focuses on the vision, image, reputation and relationships of an Australian airport corporation developing an airport city. The four constructs (vision, image, reputation and relationships) and links between them underpinned a conceptual model for this pre-structured case research (Yin, 1994). Depth interviews with 60 government and business stakeholders were supplemented with interviews and focus groups among middle managers. A reputation scale based on the Harris-Fombrun Reputation Quotient (Fombrun, Gardberg and Sever, 2000), Australia’s Reputex research (Reputation Measurement, 2004) and other studies featured in this research. Results showed mixed understandings of the vision, and strong viewpoints about the negotiating style of airport executives impacted upon image, reputation and relationships. However, high reputation scores were attached to leadership, management and economic stability, with lower scores attributed to social responsibility and inclusiveness. Reputation scores were marginally lower in government where more negative images and debates about the vision featured.

Suggested Citation

  • Robyn Stokes, 2008. "Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 4, pages 66-90, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58322-1_5
    DOI: 10.1057/9780230583221_5
    as

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