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Creating a Unique Internet Business

In: Kick-starter.com

Author

Listed:
  • Paul Nunes

    (Andersen Consulting Institute for Strategic Change)

Abstract

In 1849, someone who wasn’t looking for gold found it near Sutters Mill, in California. It was easy to find — in fact, he tripped over a big nugget.The hopeful hordes who poured into California from the East expected it would be almost that easy for them too. Equipped with simple tools, and no knowledge of mining or geology, they planned to scoop gold nuggets out of the streams or lift gold dust by the spadeful from the soft and giving California landscape. Some very smart people went broke in the gold rush. Mark Twain was one of them. He wrote a hilarious book about his experiences as a ’49er.

Suggested Citation

  • Paul Nunes, 2000. "Creating a Unique Internet Business," Palgrave Macmillan Books, in: Stephen Harpin (ed.), Kick-starter.com, chapter 0, pages 20-48, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55503-7_2
    DOI: 10.1057/9780230555037_2
    as

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