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Intelligence on the Internet

In: Competitive Intelligence

Author

Listed:
  • Chris West

Abstract

The Internet has revolutionised the search for information. Data that once took weeks to acquire can now be available at a few clicks of a mouse. This applies to all types of information but those seeking intelligence on competitors have been particular beneficiaries of the Internet revolution. The number of websites put up by companies and devoted to news about the activities of companies is disproportionately large. It is rare to find a company of any significance that does not have a website on which it posts a description of its activities, its facilities, its product range, its partners, press releases, technical papers, job opportunities and contact points. The wealth of information available on even the most basic sites is far in excess of that which could be obtained from hard-copy brochures and catalogues and directory entries.

Suggested Citation

  • Chris West, 2001. "Intelligence on the Internet," Palgrave Macmillan Books, in: Competitive Intelligence, chapter 7, pages 74-85, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51459-1_7
    DOI: 10.1057/9780230514591_7
    as

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