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Framework for Competitive Analysis

In: Competitive Intelligence

Author

Listed:
  • Chris West

Abstract

The intelligence needs of any organisation must be driven by the applications for which the intelligence is to be used. This applies across the board regardless of whether it is marketing intelligence, business intelligence or competitive intelligence that is being considered. The need for competitive intelligence derives directly from an organisation’s competitive strategy and from a wide variety of tactical situations in which the organisation squares up to competition on a daily basis.

Suggested Citation

  • Chris West, 2001. "Framework for Competitive Analysis," Palgrave Macmillan Books, in: Competitive Intelligence, chapter 4, pages 33-49, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-51459-1_4
    DOI: 10.1057/9780230514591_4
    as

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