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Green Sport Business: Greenbacks and Green Thumbs

In: The Sport Business Future

Author

Listed:
  • Aaron Smith
  • Hans Westerbeek

Abstract

Conducting ‘green’ sport business is an outcome of corporate citizenship. It is one of the strongest demands society is placing upon sport organisations from the perspective of adding value to society, rather than using its resources for economic gain only. The environment has been on the global political agenda for more than three decades. However, it is only since the early 1990s, leading up to the enactment of the Kyoto protocol in 1994. that sport has actively been brought into the equation.

Suggested Citation

  • Aaron Smith & Hans Westerbeek, 2004. "Green Sport Business: Greenbacks and Green Thumbs," Palgrave Macmillan Books, in: The Sport Business Future, chapter 0, pages 130-152, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51369-3_8
    DOI: 10.1057/9780230513693_8
    as

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