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Doing Business in China: Staying Ahead of Your Competitors

In: Management and Organizations in the Chinese Context

Author

Listed:
  • Lily Chiang

Abstract

Localization is one of the key factors for a company’s survival and competitiveness in the Chinese market. Companies also need to localize if they want to capture greater local market share. By localization, I mean using local managers to run the business in the local setting, rather than expatriate managers from the parent company.

Suggested Citation

  • Lily Chiang, 2000. "Doing Business in China: Staying Ahead of Your Competitors," Palgrave Macmillan Books, in: J. T. Li & Anne S. Tsui & Elizabeth Weldon (ed.), Management and Organizations in the Chinese Context, chapter 14, pages 337-343, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51159-0_15
    DOI: 10.1057/9780230511590_15
    as

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