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Customers, Creativity and Risk

In: Inspiration

Author

Listed:
  • Nicholas Ind
  • Cameron Watt

Abstract

During the 1990s, successive British governments were preoccupied with the goodwill potential of a celebration of the future. Echoing the 1951 Festival of Britain: A tonic to the nation, the Millennium Dome in South London was a £750 million statement of visionary confidence. However, on hand to record the negotiations, briefings, presentations, politics, construction and general lack of vision was a television documentary team. The 4-hour BBC series — The Dome: Trouble at the Big Top — which began transmission just before the millennium in December 1999, was a lesson in how not to manage creativity and new product development. One of the programmes featured the development of design ideas by two consultancies, Park Avenue Productions and Land Design Studio. Park Avenue had responsibility for designing a zone within the Dome exhibition called Work and Learn, while Land Design was responsible for the Play zone.

Suggested Citation

  • Nicholas Ind & Cameron Watt, 2004. "Customers, Creativity and Risk," Palgrave Macmillan Books, in: Inspiration, chapter 8, pages 102-118, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51088-3_8
    DOI: 10.1057/9780230510883_8
    as

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