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Aardman and Funcom

In: Inspiration

Author

Listed:
  • Nicholas Ind
  • Cameron Watt

Abstract

The issue that Rocky raises in Aardman’s animated feature film, Chicken Run,1 is how to best manage creativity. In any project of scale there is always the challenge of how to involve, excite and maintain the enthusiasm of a diverse collection of people. This is especially true when the projects are long term, highly detailed and founded on the vision of one individual. It requires clear direction, but also participation. It requires continuous creativity, but also control. And it requires trust, which makes Rocky’s ironic statement about teams, particularly apposite. The task he is setting to a group of chickens is to learn to fly, which of course he knows to be impossible. The chickens believe that Rocky can fly (and thus that they can as well) because one of them has seen him shooting through the air — although the reality is that he is a circus performer who has been fired from a cannon. But the chickens’ desire to escape from their farm, before they get turned into chicken pies, encourages them to believe in the chimera of flight.

Suggested Citation

  • Nicholas Ind & Cameron Watt, 2004. "Aardman and Funcom," Palgrave Macmillan Books, in: Inspiration, chapter 5, pages 59-71, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51088-3_5
    DOI: 10.1057/9780230510883_5
    as

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