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The Virtual Value Chain

In: Business in a Virtual World

Author

Listed:
  • Fiona Czerniawska
  • Gavin Potter

Abstract

There cannot be a business in the developed world that is not familiar with the idea of a value chain. Whether you are a massive retailer concerned, like Wal-Mart, to distribute goods to your outlets as efficiently as possible, or a specialist supplier negotiating delivery through a third party to a small number of customer, you are managing your value chain. And your attention has almost certainly paid off: distribution costs in your business have probably fallen, delivery times have almost certainly shrunk, just as the value that you add to your customers has risen. But is this where you should focus all your attention? Is this the only way in which your organisation can add value?

Suggested Citation

  • Fiona Czerniawska & Gavin Potter, 1998. "The Virtual Value Chain," Palgrave Macmillan Books, in: Business in a Virtual World, chapter 6, pages 67-71, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50933-7_6
    DOI: 10.1057/9780230509337_6
    as

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