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Establishing and Maintaining Environmental Credentials

In: Managing Green Issues

Author

Listed:
  • Tom Curtin
  • Jacqueline Jones

Abstract

There are very few organisations which deliberately go out to damage the environment. Yet the activities of people will lead to environmental detriment. Therefore, companies tend to get highly defensive and see environmental communications as a form of fire fighting. But it need not be — it can be a mechanism to improve the business to the benefit of all its stakeholders.

Suggested Citation

  • Tom Curtin & Jacqueline Jones, 2000. "Establishing and Maintaining Environmental Credentials," Palgrave Macmillan Books, in: Managing Green Issues, chapter 15, pages 187-194, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50929-0_15
    DOI: 10.1057/9780230509290_15
    as

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