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Cases in Misaligned and Sub-Optimal Buyer and Supplier Relationship Management

In: Business Relationships for Competitive Advantage

Author

Listed:
  • Andrew Cox

    (University of Birmingham)

  • Chris Lonsdale

    (Birmingham Business School)

  • Joe Sanderson

    (Birmingham Business School)

  • Glyn Watson

    (Birmingham Business School)

Abstract

In this chapter six cases are presented of sub-optimal misalignment in buyer and supplier relationship management. Each case demonstrates how the buyer and supplier relationship was commercially and operationally inappropriate, and how the buyer and/or supplier were able to make relationship-specific adaptations to create a more effective alignment given the power circumstances prevailing.

Suggested Citation

  • Andrew Cox & Chris Lonsdale & Joe Sanderson & Glyn Watson, 2004. "Cases in Misaligned and Sub-Optimal Buyer and Supplier Relationship Management," Palgrave Macmillan Books, in: Business Relationships for Competitive Advantage, chapter 6, pages 163-192, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-50919-1_6
    DOI: 10.1057/9780230509191_6
    as

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