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Introduction

In: Pro Logo

Author

Listed:
  • Michel Chevalier
  • Gérald Mazzalovo

Abstract

Some consumers will literally walk a mile for a Camel, or wait in line for hours to buy the new Swatch watch. Others have carried on real intimate relationships with a make of automobile or motorcycle; meanwhile all their children can talk about for months at a time is a certain clothing label that’s all the rage at school.

Suggested Citation

  • Michel Chevalier & Gérald Mazzalovo, 2004. "Introduction," Palgrave Macmillan Books, in: Pro Logo, pages 1-5, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50889-7_1
    DOI: 10.1057/9780230508897_1
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    Cited by:

    1. Belhassen, Yaniv & Uriely, Natan & Assor, Ortal, 2014. "The touristification of a conflict zone: The case of Bil’in," Annals of Tourism Research, Elsevier, vol. 49(C), pages 174-189.

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