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Jaguar, Jaguar Sport and Le Mans

In: Sports Sponsorship and Brand Development

Author

Listed:
  • Martin Beck-Burridge
  • Jeremy Walton

Abstract

The association of Jaguar with motorsport success goes back to the company’s roots in Blackpool, in the era of the Swallow Sidecar, and, continues today in the considerably more expensive and sophisticated World of Formula 1 Grand Prix. Not only dramatically more expensive but with the ‘small’ advantage that at least some of the expense is offset by contributions from sources other than the company, in this case Ford Motor Company of Dearborn, USA.

Suggested Citation

  • Martin Beck-Burridge & Jeremy Walton, 2001. "Jaguar, Jaguar Sport and Le Mans," Palgrave Macmillan Books, in: Sports Sponsorship and Brand Development, chapter 7, pages 93-102, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50822-4_7
    DOI: 10.1057/9780230508224_7
    as

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