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Facing the Future

In: The Development Business

Author

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  • Michael McWilliam

Abstract

It is easily overlooked that there is no inevitability about corporate survival. We live with those that succeed and easily forget the failures. Reflecting on CDC’s half century in the development business suggests that among the qualities for survival are not only an ability to adapt to changing fashions and circumstances, but also the existence of a corporate ethos which embodies a pronounced will to overcome adversity. Looking back over the record one can now see that on four occasions the CDC story might have had a premature ending, but for the vigorous corporate belief in its unique development role.

Suggested Citation

  • Michael McWilliam, 2001. "Facing the Future," Palgrave Macmillan Books, in: The Development Business, chapter 25, pages 247-255, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50427-1_25
    DOI: 10.1057/9780230504271_25
    as

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