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Building a Foundation

In: Developing Strategies for International Business

Author

Listed:
  • J. Angus Gillon
  • Lynne Pearson

Abstract

This chapter discusses the WRAP approach to corporate internal assessment and lays the foundations for targeting and selecting external information to be used in the information development element.

Suggested Citation

  • J. Angus Gillon & Lynne Pearson, 2004. "Building a Foundation," Palgrave Macmillan Books, in: Developing Strategies for International Business, chapter 5, pages 57-78, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50257-4_5
    DOI: 10.1057/9780230502574_5
    as

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