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The ES Test: How to Tell How Much Your Business is Going to be Affected

In: e-Shock 2000

Author

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  • Michael Kare-Silver

Abstract

Which products and services are going to be most affected by the trends and developments in electronic shopping (‘ES’)? Are there some which are so obviously susceptible that they can be readily sold on-line without any noticeable loss of value-added? Can those be easily identified? In contrast are there other products whose characteristics demand such a personal involvement and physical interaction that electronic selling is never likely to make much impact, except among a dedicated few?

Suggested Citation

  • Michael Kare-Silver, 2000. "The ES Test: How to Tell How Much Your Business is Going to be Affected," Palgrave Macmillan Books, in: e-Shock 2000, chapter 5, pages 71-87, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-38967-0_6
    DOI: 10.1057/9780230389670_6
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