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Brand communication and ethics: in search of a soul

In: Ethics in Marketing and Communications

Author

Listed:
  • Angela Altes-Mathieu

Abstract

Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.

Suggested Citation

  • Angela Altes-Mathieu, 2012. "Brand communication and ethics: in search of a soul," Palgrave Macmillan Books, in: Mary M. McKinley (ed.), Ethics in Marketing and Communications, chapter 5, pages 68-80, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-36714-2_5
    DOI: 10.1057/9780230367142_5
    as

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