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Reputational Risk

In: Managing Challenging Clients

Author

Listed:
  • Aryanne Oade

    (Oade Associates Limited)

Abstract

Whenever a client decides to work with you they are placing their trust with you. They decide to trust that: You have the knowledge and qualifications you need to handle their project effectively. The claims you have made about your competence and aptitude for the work are true. You have the experience you say you have, and so are well placed to handle that work effectively. You will be someone they can work with, at least sufficiently well that the project comes in on time and to standard.Most clients who work with you for the first time will talk with you, make an assessment about your suitability for the work, maybe take up references just in case, and then engage you to handle specific tasks on their behalf, confident enough that you will carry them out to the required standard. Those clients who have worked with you previously and who know you well probably won’t need to go through the entirety of this process and will simply engage you. But, to some extent, they are still placing their faith in you anew every time they do so.

Suggested Citation

  • Aryanne Oade, 2012. "Reputational Risk," Palgrave Macmillan Books, in: Managing Challenging Clients, chapter 0, pages 19-39, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-35899-7_2
    DOI: 10.1057/9780230358997_2
    as

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