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The Race for Pole Position: Winning by a Nose

In: Motoring the Future

Author

Listed:
  • Engelbert Wimmer

Abstract

In the race for the top spot in the automotive world, Volkswagen and Toyota have pulled ahead and pushed their competitors in categories such as sales, revenue, or technological leadership back to the second or third ranks. Volkswagen is now making gigantic leaps in an effort to overtake Toyota — the reigning champion it had called out four years ago and which has suffered so much since. American readers, meanwhile, may wonder where GM — for at least 70 years the world’s biggest carmaker — figures in this duel at the top.

Suggested Citation

  • Engelbert Wimmer, 2012. "The Race for Pole Position: Winning by a Nose," Palgrave Macmillan Books, in: Motoring the Future, chapter 4, pages 210-227, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30781-0_4
    DOI: 10.1057/9780230307810_4
    as

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