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Business Ecosystem Co-evolution: The Ultimate Fighting Championships

In: Sport as a Business

Author

Listed:
  • Simon Ford
  • Clive Kerr

Abstract

The first Ultimate Fighting Championships (UFC) event was held in Denver, Colorado on 12 November 1993. In an eight-man elimination tournament, fighters representing the disciplines of boxing, Brazilian jiu-jitsu, catch wrestling, karate, kickboxing, savate, sumo and tae kwon do competed for the title of ‘Ultimate Fighting Champion’. This first exposure of the North American public to what was initially marketed as ‘no holds barred’ combat saw Royce Gracie from the discipline of Brazilian jiu-jitsu prevail as the tournament winner (Gentry, 2004).

Suggested Citation

  • Simon Ford & Clive Kerr, 2011. "Business Ecosystem Co-evolution: The Ultimate Fighting Championships," Palgrave Macmillan Books, in: Harald Dolles & Sten Söderman (ed.), Sport as a Business, chapter 10, pages 194-212, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30663-9_11
    DOI: 10.1057/9780230306639_11
    as

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