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Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan

In: Personal Brands

Author

Listed:
  • Roberto Álvarez Blanco

Abstract

Planning your personal brand is an intellectual process. It is a process of reflexive thinking in which creativity and vision are extremely important elements. You need to decide what to do, how and when to do it in order to fill in the vacuum between where you are now and where you want to get to (always allowing for what may happen along the way). Although we have to admit that the future is rarely foretold with any degree of accuracy and that uncontrollable factors will inevitably affect any kind of forecasting, nothing will happen at all without some element of future planning.

Suggested Citation

  • Roberto Álvarez Blanco, 2010. "Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan," Palgrave Macmillan Books, in: Personal Brands, edition 0, chapter 10, pages 208-213, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30287-7_10
    DOI: 10.1057/9780230302877_10
    as

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