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Beyond Sushi and Tempura: An Overview of the Japanese Food Market

In: Japanese Consumer Dynamics

Author

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  • Stephanie Assmann

Abstract

Offering fresh vegetables, fruits and daily food items such as milk and eggs, Fujitake Fresh Shop in Sendai, a city of approximately one million inhabitants in Northern Japan, caters to customers living in the immediate neighbourhood. Housewives especially visit the store on a regular basis to shop for daily small amounts of fresh food, which also provides them with an opportunity for a chat with the owners of the store, a married couple in their fifties.

Suggested Citation

  • Stephanie Assmann, 2011. "Beyond Sushi and Tempura: An Overview of the Japanese Food Market," Palgrave Macmillan Books, in: Parissa Haghirian (ed.), Japanese Consumer Dynamics, chapter 9, pages 165-184, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30222-8_9
    DOI: 10.1057/9780230302228_9
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    Cited by:

    1. Meixner, Oliver & Kubinger, Magdalena & Haghirian, Parissa & Haas, Rainer, 2018. "Empirical Research in Foreign Cultures: The Case of Japanese Rice," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276881, International European Forum on System Dynamics and Innovation in Food Networks.

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