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And so in summary …

In: Customer Experience

Author

Listed:
  • Colin Shaw

    (Beyond Philosophy)

  • Qaalfa Dibeehi

    (Beyond Philosophy)

  • Steven Walden

    (Beyond Philosophy)

Abstract

From the heady heights of neuroexperience and our revealing what a potential future could look like, we come down with a bit of a bump to this summary. Our intention is to familiarize you in the reality of today, and give you an assessment of where the Customer Experience is today and what you need to do. As we mentioned in Chapter 1, every six months we conduct a survey and then webinar on what we call the Customer Experience Tracker. The survey looks at the state of the Customer Experience as measured by businesses and customers. There are a few interesting results that we think are relevant as we close this book.

Suggested Citation

  • Colin Shaw & Qaalfa Dibeehi & Steven Walden, 2010. "And so in summary …," Palgrave Macmillan Books, in: Customer Experience, chapter 11, pages 179-185, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29177-5_11
    DOI: 10.1057/9780230291775_11
    as

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