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Clustering for International Market Selection

In: Franchising Globally

Author

Listed:
  • Ilan Alon
  • Amir Shoham

Abstract

International franchising research has advanced in recent years and, with it, the state of knowledge on why and how franchising companies expand into new markets. Initial research into the emerging field of international franchising has focused on both organizational and environmental determinants. Organizational determinants, which are among the causes of internationalization (Dunning, 1981), included size, age, growth, franchise fee and royalties, and dispersion (Alon, 1999; Elango, 2007; Fladmoe-Lindquist et al 1995; McIntyre et al 2006).

Suggested Citation

  • Ilan Alon & Amir Shoham, 2010. "Clustering for International Market Selection," Palgrave Macmillan Books, in: Franchising Globally, chapter 4, pages 73-90, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28985-7_5
    DOI: 10.1057/9780230289857_5
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    Cited by:

    1. José M Ramírez-Hurtado & Juan M Berbel-Pineda & Beatriz Palacios-Florencio, 2018. "Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries," PLOS ONE, Public Library of Science, vol. 13(1), pages 1-18, January.

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