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Conclusions and Implications

In: Marketing Competences and Strategic Flexibility in China

Author

Listed:
  • Yonggui Wang

    (City University of Hong Kong)

  • Richard Li-Hua

    (Northumbria University)

Abstract

This final chapter discusses the empirical findings and potential implications for both researchers and managers; in particular, it aims at advancing potential implications of the results in light of the questions and theoretical frameworks of this book. It also offers possible directions of future research. This chapter will first discuss the conclusions about the direct relationships between dimensions of customer-focused performance, the direct effects of organizational learning on core competences and the direct impacts of core competences on strategic flexibility. Then the direct impacts of core competences and strategic flexibility on customer-focused performance and the moderating role of environmental turbulence are explored. Next, more attention is given to the contributions and implications of this book to the literature and managerial practices. Finally, limitations are addressed and directions for future research are presented.

Suggested Citation

  • Yonggui Wang & Richard Li-Hua, 2007. "Conclusions and Implications," Palgrave Macmillan Books, in: Marketing Competences and Strategic Flexibility in China, chapter 7, pages 203-221, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28860-7_7
    DOI: 10.1057/9780230288607_7
    as

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