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Turbulent Chinese Business Environment

In: Marketing Competences and Strategic Flexibility in China

Author

Listed:
  • Yonggui Wang

    (City University of Hong Kong)

  • Richard Li-Hua

    (Northumbria University)

Abstract

Globalization is beginning to affect international business environment bringing to the forefront the importance of studying management concepts as to their synergies or differences between West and East. It seems that the science and technology of the developed countries of the West, and now also Japan, dominates and controls the whole world. Most technologically based products and well-known Western and Japanese brands sell all over the world. However Arnold Toynbee (1889–1975) predicted that countries that are expected to have more influence in the world are not from Europe but China. Management science in the West concentrates on how Western businesses are operated, while Chinese business executives in China seem to be shifting the international business models. Management in China seems old; however, contemporary management is a challengeable subject, which has been a focus of considerable interest because it concerns not only Chinese business executives and Chinese government decision makers, but also international investors and funding agencies that operate in China. In the age of globalization, China presents a unique setting for organizations. The unprecedented growth of China’s economy, which remains the fastest growing in the world, offers significant opportunities for both Chinese and foreign investors.

Suggested Citation

  • Yonggui Wang & Richard Li-Hua, 2007. "Turbulent Chinese Business Environment," Palgrave Macmillan Books, in: Marketing Competences and Strategic Flexibility in China, chapter 3, pages 31-46, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28860-7_3
    DOI: 10.1057/9780230288607_3
    as

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