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The market is easy

In: Myths about doing business in China

Author

Listed:
  • Harold Chee
  • Chris West

Abstract

China’s decision to open up its markets has attracted Western companies in droves. Everyone seems to be setting up expensive offices in Shanghai and Beijing; airlines fly daily to China with business class cabins full. China hosted its first Formula One race in 2004, and will host the Olympic Games in 2008 and the World Exhibition in 2010. All you need is a good idea, a handy several million dollars in capital and a ticket to China. Your products have been a success in home or similar export markets: China must be next …

Suggested Citation

  • Harold Chee & Chris West, 2007. "The market is easy," Palgrave Macmillan Books, in: Myths about doing business in China, edition 0, chapter 0, pages 29-43, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28677-1_4
    DOI: 10.1057/9780230286771_4
    as

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