IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-28657-3_3.html
   My bibliography  Save this book chapter

Target identified… deploy weapons

In: Brands & Gaming

Author

Listed:
  • David Nichols
  • Tom Farrand
  • Tom Rowley
  • Matt Avery

Abstract

Put yourself in the position of a marketeer when TV was in its infancy. How would you have set about tapping into the power of this unprecedented new medium? Perhaps you could pay TV manufacturers to plaster your logo on the fascia around the screen itself. That would certainly guarantee you a fair amount of eyeball time. Or you could publish photographs in magazines of people enjoying your products while watching this glamorous new invention. You could even market new product lines for viewers to wear, use, or consume as they watched their favorite program: TV slippers, TV chairs, TV drinks, or TV dinners. Or would you try to get inside the box somehow? Why not have your logo flickering away in the top corner of the screen all the time? Or perhaps you could get your brands to appear within the programs like they did in the old radio soap operas. Or how about using the gaps between the programs? … Hmmm …

Suggested Citation

  • David Nichols & Tom Farrand & Tom Rowley & Matt Avery, 2006. "Target identified… deploy weapons," Palgrave Macmillan Books, in: Brands & Gaming, chapter 0, pages 27-42, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-28657-3_3
    DOI: 10.1057/9780230286573_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-28657-3_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.