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Changing the Rules: Management, Business and Sponsorship

In: Britain’s Winning Formula

Author

Listed:
  • Martin Beck-Burridge
  • Jeremy Walton

Abstract

Television through the BBC was an immediate companion for an amazing cross-section of British motorsports in the fifties and sixties. However, it was not until the eighties and nineties that TV became the terrestrial and satellite link that unlocked both a global audience, large amounts of multinational corporate cash and, subsequently, TV cash. In addition to the continuing expansion of worldwide motorsport as well as the television coverage, there is the often overlooked role of print media in British motorsport prowess. This part of the story also involves the determination, influence and intelligence of two men who have probably had the most fundamental role in the post war development of the sport.

Suggested Citation

  • Martin Beck-Burridge & Jeremy Walton, 2000. "Changing the Rules: Management, Business and Sponsorship," Palgrave Macmillan Books, in: Britain’s Winning Formula, chapter 8, pages 118-147, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28593-4_8
    DOI: 10.1057/9780230285934_8
    as

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