IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-24702-4_15.html
   My bibliography  Save this book chapter

Signature Case Dubai: Research Conclusions

In: Place Branding

Author

Listed:
  • Robert Govers
  • Frank Go

Abstract

From an applied perspective, the analysis of projected and perceived images has allowed us to identify several aspects concerning the nature of the gaps in the place brand strategy of Dubai. Three main issues have been identified that are relevant to this strategy,. First, while the public sector, and in particular the destination marketing organization, aims to project the uniqueness, culture and heritage of Dubai, the private sector is focusing on promoting modern tourism and business facilities. In many cases, we even suspect a denial of the existence of local people and a removal of the relationships between the guests and the local culture. Hence, the various players are working at cross purposes and should realize that public and private interests are more connected than they have appreciated thus far. The interrelationship of strategic challenges and place branding, particularly as far as the need to project consistent images is concerned, has become more important with the expansion of global media and the proliferation of ICT (Magala 2001). Convergence of the two will only accelerate this process.

Suggested Citation

  • Robert Govers & Frank Go, 2009. "Signature Case Dubai: Research Conclusions," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 250-253, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24702-4_15
    DOI: 10.1007/978-0-230-24702-4_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-24702-4_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.