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A Brand is Born

In: Building Brand Value the Playboy Way

Author

Listed:
  • Susan Gunelius

    (KeySplash Creative, Inc.)

Abstract

The first week of December 1953 marked a time that would change Hugh Hefner’s life and the lives of people around the world in the coming decades. As 70,000 copies of Playboy’s inaugural issue made their way to newsstands, a 27-year-old Hefner crossed his fingers and hoped the rest of the world was ready for it. The new magazine Hefner delivered took his much-adored Esquire to the next level—a level he thought young men were prepared to enter with him. The repressive social morés he grew up with were representative of what he referred to as a “hurtful hypocrisy” from which he hoped to free the world. Would the world be ready for it?

Suggested Citation

  • Susan Gunelius, 2009. "A Brand is Born," Palgrave Macmillan Books, in: Building Brand Value the Playboy Way, chapter 0, pages 12-19, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23958-6_2
    DOI: 10.1057/9780230239586_2
    as

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