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Driving with Engineers’ Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player

In: The Second Automobile Revolution

Author

Listed:
  • Ludger Pries

Abstract

BMW is the world’s second most profitable carmaker in terms of the money earned per produced car (after Porsche). BMW experienced a worldwide growth in production and sales between 2000 and 2005 of more than 50 per cent up to 1.3 million cars — only Toyota has a similar high growth rate, but at an even higher level of about 7.7 million cars in 2005. Together with Mercedes-Benz, Lexus and Audi, BMW is one of the most important premium carmakers. BMW changed dramatically over only ten to fifteen years from a regionally producing and thinking company to a global player. How was this possible? What have been the driving forces of these fundamental changes of the consortium since the 1990s?

Suggested Citation

  • Ludger Pries, 2009. "Driving with Engineers’ Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player," Palgrave Macmillan Books, in: Michel Freyssenet (ed.), The Second Automobile Revolution, chapter 17, pages 332-352, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23691-2_17
    DOI: 10.1057/9780230236912_17
    as

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