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Brand Religion

In: Brand Storming

Author

Listed:
  • Michele Fioroni
  • Garry Titterton

Abstract

Brands and religion have many things in common. Although putting them together may seem sacrilegious, in fact it is not. Empirical evidence increasingly demonstrates how faith, belief and community can become the basis of new marketing strategies.1 In fact, examples of advertising campaigns where an approach employing ultimate reality, the superior aim of existence or even mysticism as the main theme are not rare.

Suggested Citation

  • Michele Fioroni & Garry Titterton, 2009. "Brand Religion," Palgrave Macmillan Books, in: Brand Storming, chapter 0, pages 15-23, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23351-5_2
    DOI: 10.1007/978-0-230-23351-5_2
    as

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