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Attracting the Swarm

In: The Nature of Marketing

Author

Listed:
  • Chuck Brymer

Abstract

Samuel Brennan knew how to get people to flock to him. Brennan, a newspaper publisher and religious leader in the frontier California of the 1800s, noticed that some of his church members were paying tithes in precious metal – powdered gold they had discovered working at a mill. So one day he went up and down the streets of San Francisco waving bottles of this powder and yelling, “Gold! Gold from the American River!” Before long, word had spread clear across the country, and thousands soon traveled great distances to descend on the area.

Suggested Citation

  • Chuck Brymer, 2009. "Attracting the Swarm," Palgrave Macmillan Books, in: The Nature of Marketing, chapter 0, pages 137-155, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-22723-1_8
    DOI: 10.1057/9780230227231_8
    as

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