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The Problem in Practice

In: Everyday Strategic Preparedness

Author

Listed:
  • Matt Statler

    (New York University (NYU)
    Imagination Lab Foundation)

  • Johan Roos

    (Imagination Lab Foundation
    Stockholm School of Economics (SSE))

Abstract

Having just presented the strategic challenge of preparedness in the context of the history of strategic management, we now reflect carefully on what happens in practice when an unexpected change stretches beyond the limits of an organization’s knowledge and response capability. We begin this process of reflection with a quote from a post-9/11 Council on Foreign Relations (CFR) report that succinctly enunciates the practical problem confronting strategists and organizational leaders who face the need for preparedness: ‘We could spend our entire GNP on preparedness and still be unprepared.’15

Suggested Citation

  • Matt Statler & Johan Roos, 2007. "The Problem in Practice," Palgrave Macmillan Books, in: Everyday Strategic Preparedness, chapter 4, pages 25-38, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-22291-5_5
    DOI: 10.1057/9780230222915_5
    as

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