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The Destroying Cluster

In: The DNA of Customer Experience

Author

Listed:
  • Colin Shaw

Abstract

We were running a series of 15 executive educational events for one of the world’s leading banks, using a four-star hotel in central London. I was the opening speaker on the first day. After the second event, we noticed a number of delegates were arriving late for the opening. Upon investigation, it was due to the poor service at breakfast. So the following day I decided to investigate.

Suggested Citation

  • Colin Shaw, 2007. "The Destroying Cluster," Palgrave Macmillan Books, in: The DNA of Customer Experience, chapter 4, pages 42-66, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-21081-3_4
    DOI: 10.1057/9780230210813_4
    as

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