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The Three Drivers: Connectivity, Data and Attention

In: How Digital Communication Technology Shapes Markets

Author

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  • Swati Bhatt

    (Princeton University)

Abstract

DCT has unleashed three powerful drivers: connectivity itself; the collection and parsing of voluminous data and a newly recognized resource bottleneck; and attention. These drivers present opportunities as well as challenges, which enable the network economy to innovate and develop. Connectivity generates transparency as information transfer is more efficient; data enables the creation of patterns and stories about individuals; and the trading of attention (or eyeballs) as a commodity, the central feature of advertising, reveals attention as the new scarce resource. Together, these forces propel a reconfiguration – unbundling and repackaging – of markets and products. Manifestation of DCT across markets is subtle and economic growth is uneven, sticking at the challenges in some sectors, but the race to adapt is enticing and we move forward.

Suggested Citation

  • Swati Bhatt, 2017. "The Three Drivers: Connectivity, Data and Attention," Palgrave Advances in Economics of Innovation and Technology, in: How Digital Communication Technology Shapes Markets, chapter 2, pages 17-27, Palgrave Macmillan.
    • Handle: RePEc:pal:paiecp:978-3-319-47250-8_2
    DOI: 10.1007/978-3-319-47250-8_2
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