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Business Planning and Forecasting in the United States from a Business Economist’s Viewpoint

In: Methods of Long-term Planning and Forecasting

Author

Listed:
  • D. L. Grove

Abstract

At least three approaches to the subject of ‘corporate planning’ come to mind. One approach, a very narrow one, is to treat corporate planning as a mechanism for bringing some overall organisation and co-ordination to a dispersed decision-making apparatus—a framework for providing a needed degree of integration and co-ordination of actions which have been taken, or are to be taken, by what often are a large number of geographic and functional parts of the firm. This approach to planning usually focuses on the details of the apparatus. It is what economists would call an ‘institutional’ approach.

Suggested Citation

  • D. L. Grove, 1976. "Business Planning and Forecasting in the United States from a Business Economist’s Viewpoint," International Economic Association Series, in: T. S. Khachaturov (ed.), Methods of Long-term Planning and Forecasting, chapter 20, pages 415-432, Palgrave Macmillan.
    • Handle: RePEc:pal:intecp:978-1-349-02649-4_20
    DOI: 10.1007/978-1-349-02649-4_20
    as

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