IDEAS home Printed from https://ideas.repec.org/h/pal/dofeco/v7year2013doi3898.html
   My bibliography  Save this book chapter

pricing services online, economics of

Author

Listed:
  • Anja Lambrecht

Abstract

Firms deliver a variety of services online, ranging from content, software and banking to entertainment and networking. This article examines a firm's pricing decision for online services. It first discusses how a firm's decision of pricing services online differs from offline pricing decisions. It then discusses how firms can price services online. It examines the firm's choice between ‘fee’ or ‘free’ revenue models. It then turns to a firm's decision on its pricing structure. This includes the decision whether to sell or to rent, and the choice between pricing plans (e.g. pay-per-use, flat-rate tariffs or more complicated multi-part tariffs) or bundling. Lastly, it turns to the role of pricing in new product adoption.

Suggested Citation

  • Anja Lambrecht, 2013. "pricing services online, economics of," The New Palgrave Dictionary of Economics,, Palgrave Macmillan.
    • Handle: RePEc:pal:dofeco:v:7:year:2013:doi:3898
    as

    Download full text from publisher

    File URL: http://www.dictionaryofeconomics.com/article?id=pde2013_P000380
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Karen Yeung, 2018. "Algorithmic regulation: A critical interrogation," Regulation & Governance, John Wiley & Sons, vol. 12(4), pages 505-523, December.

    More about this item

    Keywords

    bucket pricing; flat-rate tariff; freemium; online; pricing; three-part tariff;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:dofeco:v:7:year:2013:doi:3898. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sheeja Sanoj (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.