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Sales Management: Romanian Example

Author

Listed:
  • Florian Gyula Laszlo

    (Partium Christian University of Oradea, Romania)

  • Erica-Olga Brad

Abstract

Sales management programs are not effective by themselves, they must respond to the environment and in addition, they must be consistent with the purpose and marketing strategy of the form. At the same time, sales management plays a vital role in competitiveness of a firm, in terms of remaining, respectively consolidating it, in the market and achieving successful marketing strategy. This paperwork focuses on Romanian example, the sales management efficiency, the correlation between the three phases of the decision sale.

Suggested Citation

  • Florian Gyula Laszlo & Erica-Olga Brad, 2015. "Sales Management: Romanian Example," MIC 2015: Managing Sustainable Growth; Proceedings of the Joint International Conference, Portorož, Slovenia, 28–30 May 2015,, University of Primorska, Faculty of Management Koper.
  • Handle: RePEc:mgt:micp15:383-388
    as

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